• ALJ Overview
• ALJ Programs
• Mastering the Terrain:
  Cycling the Russian River Region
• Mastering the Terrain:
  Cycling the Santa Ynez Valley

• Trainings Overview
• The Gateway: Aligning Purpose, Passion and Profits
• Leading from the Inside Out
• Managing with Leverage
• Authentic Selling
• The Best Dang Marketing Training
• Innovation Incubator
• Journey to Coaching Mastery

The Best Dang Marketing Training

Did that catch your attention? Good! We know one of the key challenges you face as a small business owner is how to stand out - how to grab your audience's attention, reach your niche in this era of media oversaturation.

In this training, we'll explore the marketing approaches and techniques that work in today's new technological and cultural reality. You'll have the opportunity to reshape your marketing activities to achieve better results in this dynamic business landscape.

Certain things haven't changed: Marketing is still about attracting potential customers to your sales pipeline and converting them into loyal clients. It's still about creating your Lead Generation Machine. Today's marketing, however, also needs to be highly focused, high-tech and automated. Social networking is key, and requires an integrated web/online approach to generating visibility, 'findability' and hot leads.

This course helps not only to define or refine your message and marketing strategy, but to also take full advantage of the new technologies driving Marketing 2.0. The best part? We'll show you how to have a mind-blowing marketing program on a small budget.

In this 3-month course, you'll learn how to:

• Create a clear, simple marketing plan and core message so you know where you're heading and how much to spend
• Develop HOT copy for your website and marketing materials
• Set up an integrated online marketing system including search-optimized website, targeted email campaigns, blog, personalized Wikipedia site, social network integration and more
• Productize your educational materials or intellectual property for increased exposure and/or a new revenue stream
• Automate your marketing effort to work for you 24/7 and demanding little of your energy and time

This training includes these elements:

• 3-day intensive marketing training with experts in their fields
• 3 post-training monthly facilitated TQA (Tips, Questions and Answers) conference calls
• 2 one-on-one phone coaching sessions post-training
• Consultation with an internet marketing expert
• Training materials for Marketing 2.0